Victory is an Attitude

International Product Launch by H & R Johnson

In the first week of October, 2021, H & R Johnson India successfully organised a product launch at the Festival City Arena, in Dubai, entitled Johnson Premiere League IV. Showcasing the industry’s resilience in the post-covid world, the event witnessed the participation of over 600 channel partners, across India.


The event started with a welcome address by Ms Aradhana Senapati, which was followed by a tribute to all H & R Johnson employees and Channel Partners whom we lost during the Pandemic, including words of gratitude and reverence to all those who participated in the fight against covid. Mr Vijay Aggarwal, the Managing Director addressed the audience virtually. The product launch was formally inaugurated by the CEO & ED, Mr Sarat Chandak, with the maxim, “Victory is an Attitude”.

Over 2100 products were showcased across four premium brands – Johnson Tiles, Johnson Porselano, Johnson Marbonite and Johnson Endura, in a display area of 55000 sq.ft – marking the event as the largest international product launch in the tile industry.

The success of the product launch campaign by H & R Johnson, proves that they continue to pave the way for Indian industries nationally and internationally, attributed through instrumental leadership, diligent implementation and gratitude to the service.


A series of bi-annual journals published by Matter in collaboration with H & R Johnson (India) on Contemporary Architecture and Design in India. The books chronicle and document ideas and work of some of the most innovative designers from India. The 200-page journal is a compilation of drawings, essays, dialogues and editorial on projects of many scales and typologies.

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